Beware of the “Ediface Complex”

C. Northcote Parkinson was the author of Parkinson’s Law back before business books became everyday fare. One of his memorable ideas was the “ediface complex” which said that a sure sign of organizational decline, no matter what other factors seemed to indicate, was the construction of a grand new headquarters.

Are you planning a capital campaign? Why? How will the resulting ediface strengthen your true mission? Be honest, now.

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