The Role of Brand in the Nonprofit Sector SSIR

nonprofit_role_of_brand-fullThe Role of Brand in the Nonprofit Sector SSIR.

While not for the faint of heart, this is an important article and great background for understanding and using branding in nonprofits. Required reading for serious practitioners.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s