The Role of Brand in the Nonprofit Sector SSIR

July 24, 2014brandingarticles, brandMike McCandless

The Role of Brand in the Nonprofit Sector SSIR.

While not for the faint of heart, this is an important article and great background for understanding and using branding in nonprofits. Required reading for serious practitioners.

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Ministry and Marketing

where the mission meets the mission field…

The Role of Brand in the Nonprofit Sector SSIR

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