Ever heard this old song? It’s all about marketing communications…
No, really! I can’t think of a better way to describe what distinguishes marketing writing from other kinds of communications. Continue reading Accentuate the positive
You may be among those who have yet to hear that the most powerful word in marketing 
(or really, promotion) is “new!” More powerful even than “free” and able to leap tall buildings, too. Everyone reacts to “New,” no matter what the product. But for ministry types, is this a problem? Doesn’t Ecclesiastes teach that “there is nothing new under the sun”? Are we misleading our audience when we claim “new”? No, people love new and will accept a new anything: book, newsleterr, blog, new hymn…well, maybe not that, program, etc.
Use “New” sparingly but use it.
Your church or ministry may be graced with a really good graphic artist willing to volunteer some time to help with your website. This is a great thing. But in terms of what will make your website really serve your ministry needs, design runs third behind content and usability.
