Category Archives: content

Accentuate the positive

Ever heard this old song? It’s all about marketing communications…

No, really! I can’t think of a better way to describe what distinguishes marketing writing from other kinds of communications. Continue reading Accentuate the positive

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The most powerful word in marketing

You may be among those who have yet to hear that the most powerful word in marketing new(or really, promotion) is “new!” More powerful even than “free” and able to leap tall buildings, too. Everyone reacts to “New,” no matter what the product. But for ministry types, is this a problem? Doesn’t Ecclesiastes teach that “there is nothing new under the sun”? Are we misleading our audience when we claim “new”? No, people love new and will accept a new anything: book, newsleterr, blog, new hymn…well, maybe not that, program, etc.

Use “New” sparingly but use it.

Continue reading The most powerful word in marketing