Everyone knows you’re supposed to have a “vision statement,” but so many ministries write visions that are really missions. “We seek to become the hands and feet of Christ in our community,” for example. This is a mission statement in the future tense with a dash of wishful thinking thrown in for good measure. It’s not a true vision statement. Continue reading Vision Statements
A picture may be worth a thousand of them, but words are still mightier than the sword…and most anything else in ministry and in marketing…. Continue reading The Power of Words
I’ve been convinced for years that everything you need to know about marketing communications is in the New Testament.
- I Cor 9:19-23
- John 8:32
- Many others
Paul had all the right moves in opening up his new market! What do you think?