Of Jesus and his glory, of Jesus and his love;
I love to tell the story because I know ’tis true,
It satisfies my longings as nothing else can do.
This old hymn should ring true and evoke a familiar feeling for everyone involved in ministry communications. We do love to tell the story over and over of Jesus and his love. But too often, we just talk about ourselves
Telling God’s story as it plays out in lives and history of ourselves and our church and ministry is what ministry marketing communications should spend most of its energy doing. There are ever enough stories about how God has intervened in a life, transformed a spirit, changed what seemed like a destiny.
Yes, you also need to attend to the mundane: event calendars, news, resource descriptions, financial appeals and results, and statements of beliefs. But the core of our task is to keep telling the gospel story to new ears, in new generations, in new contexts.
Remember the hymn and sing it yourself when you’re wondering about the next post to your blog.