I love to tell the story of unseen things above,
Of Jesus and his glory, of Jesus and his love;
I love to tell the story because I know ’tis true,
It satisfies my longings as nothing else can do.
This old hymn should ring true and evoke a familiar feeling for everyone involved in ministry communications. We do love to tell the story over and over of Jesus and his love. But too often, we just talk about ourselves
Telling God’s story as it plays out in lives and history of ourselves and our church and ministry is what ministry marketing communications should spend most of its energy doing. There are ever enough stories about how God has intervened in a life, transformed a spirit, changed what seemed like a destiny.
Yes, you also need to attend to the mundane: event calendars, news, resource descriptions, financial appeals and results, and statements of beliefs. But the core of our task is to keep telling the gospel story to new ears, in new generations, in new contexts.
Remember the hymn and sing it yourself when you’re wondering about the next post to your blog.
There is nothing easier than getting involved and over-involved with today’s easy-to-use technologies. And nothing potentially so damaging for your ministry. Take this from someone who has built, sold, marketed and used software technologies for more than 30 years. They can be a great blessing, or a life-threatening curse. Continue reading Technology: Handle with Care
Ever heard this old song? It’s all about marketing communications…
No, really! I can’t think of a better way to describe what distinguishes marketing writing from other kinds of communications. Continue reading Accentuate the positive
Marketing and ministry seem like oil and water to many. Can’t mix. Shouldn’t mix. WON’T mix. Marketing is the “M” word when it comes to ministry.
The problem is that if you don’t think in marketing terms about certain things you want to do in your ministry, you will end up doing marketing things anyway, even if you call them by another name. If we didn’t have marketing, we’d have to invent it. So, let’s just make sure we are defining marketing usefully. Continue reading What is marketing?
Organizations, including ministries and churches, love to partner. Partnering evokes community, good will, mutuality, expansion, and friendship. Maybe even ecumenicism. All good things. When your organization struggles in a fiercely competitive marketplace or crowded fundraising environment, we want to believe that good partnering will mean strength in numbers, joining forces for greater good, and joyous synergy. Continue reading Organizational Partnering…Why?