Recently met the president of a small ministry that wants to get bigger. Heard several hours of explanation about their core product/service, their homegrown products, their history, and their great team. Never heard a word about their vision. This takes me by surprise because you almost always hear about the vision, even when they’ve got the wrong idea about vision. It seems everyone knows they ought to have a vision and that it’s one of the first things they talk about.
I left the meeting wondering what they were aspiring to. How big is the audience for their special way to do evangelistic outreach and disciple new believers? They don’t know. How big are they now? I don’t know. In the end, I felt they are either trying to hide how small they are, or that they really don’t have a vision for where they can go that they believe in.